SMC design system
Historically Snap’s brand guidelines have been built for consumer storytelling, which left gaps when it came to B2B content. My team and I created the SMC design system to fill them: a shared set of design elements and templates that keep marketing and sales enablement work consistent and quick to produce, whoever is making it.
The system includes an illustration/icon library, email and social templates, and simplified UI elements designed for marketing use, along with templates for decks and one-sheeters (see select examples below).
role: design lead
Icon Library
micro illustrations
email templates
BUSINESS CARD templates
LINKEDIN TEMPLATES
Design Lead: Alina Beebe / Designers: Dayoung Hwang, Serena Jorif, Mary Sniezek, Ella Lee, Hanna Goldstein, Ashley Kai, Arielle Wilkins, Ricardo Velarde